As a printing substrate, paper offers a wide array of advantages: it is a sustainable material ideal for printing; it is light-weight, resistant and versatile; and it is constantly being developed with new applications in mind.

The sustainability of paper stems from its being a natural, renewable, recyclable product manufactured with clean, efficient and responsible technologies that contributes to improving the quality of life.

The life cycle of paper is integrated and sustainable.  Trees produce wood by absorbing carbon dioxide, which remains stored inside paper.  Recovery and recycling of used paper products extends the useful life of the cellulose fibres obtained from wood, thereby optimizing the advantages of this natural resource. 

Moreover, used paper that does not enter the recycling circuit (for not being a suitable raw material) can be used as fuel, as can biomass and the wastes resulting from the manufacturing process.  The result is the completion and balancing of the sustainable cycle of paper, which begins with a renewable, natural source of raw material.