Torraspapel, part of the Lecta Group, has recently modified its commercial organisation, creating a new business unit named "CEE Commercial Unit."

Aware of the great potential for growth in Central and Eastern Europe, both economically, with the recent and future integrations into the European Union, and in terms of per capita consumption of paper, Torraspapel has decided to broaden its area of activity and continue to grow its international business.

The principal goal of this Unit is to establish itself in the Central European markets, considered to be strategic for the company.

The CEE Commercial Unit's activity will cover Poland, Hungary, the Czech Republic, Slovakia, Croatia, Serbia and Montenegro, Slovenia and Macedonia.

At the same time, Torraspapel is aware that in order to enter new markets with constancy and decision, in addition to the relationship and the necessary daily contact with the customer to generate confidence, we must also meet their needs in terms of service. To do this, in the near future we will be creating an external logistical platform based in Vienna which will enable us to improve our competitiveness in this area.

With this new commercial expansion, Torraspapel now has a total of eleven commercial units, offices and merchants operating throughout the world: Spain, France, Germany, Argentina, Portugal, United Kingdom, Italy, Central and Eastern Europe (CEE), Morocco, the USA and Mexico.