This campaign illustrates the emotional impact print can have and how print communication is the perfect media for presenting a company's brand and putting it in the hands of customers. Both the advertising and the brochures of the campaign focus on four areas: direct mail, magazine advertising, point-of-sale communication and printed corporate communication. Case studies, solid data and facts illustrate the power of print to build effective brand communication.

PrintSells has grown out of the commitment of partners and associations from throughout the entire print chain, including postal services, paper companies, printing machinery manufacturers and publishing firms. The campaign will last from October to December and is aimed at key decision-makers in marketing, advertising and communications.

Full information on the PrintSells campaign is available on the website www.printsells.org.